Supplemental Readings

To reduce the cost of the course reader, the below links are provided to articles available on-line. Note that some links will take you directly to the cited article, while other links take you to the journal’s site and you will need to browse to find the issue and article cited. If a link is not provided, then you will have to access the citations via the Web of Science website, available to all UC faculty and students.

Internet or Web-based Surveys

Bradley, N. (1999). Sampling for Internet surveys. An examination of respondent selection for internet research. Journal of the Market Research Society, 41(4), 387-395. [http://proquest.umi.com/pqdlink?Ver=1&Exp=04-13-2003&FMT=TG&DID=000000051903515&REQ=1&Cert=ENWsL6ScYcTULylhrnnPpTgGcutcpaaJuK1H9MrQ9SJohfFekkyQsbVKyALO1M5VshpUCuHikDb9HgVKdAdpLA--]

Crawford, S. D., Couper, M. P. & Lamias, M. J. (2001). Web Surveys: Perceptions of Burden. Social Science Computer Review, 19(2), 146-162. [http://ejournals.ebsco.com/Journal.asp?JournalID=103767]

DeRouvray, C. & Couper, M. P. (2002). Designing a Strategy for Reducing "No Opinion" Responses in Web-Based Surveys. Social Science Computer Review, 20(1) pp. 3-9. [http://ejournals.ebsco.com/Journal.asp?JournalID=103767]

Hiskey, S. & Troop, N.A. (2002). Online Longitudinal Survey Research: Viability and Participation. Social Science Computer Review, 20(3), 250-259. [http://ejournals.ebsco.com/Journal.asp?JournalID=103767]

Sills, S. J. & Song, C. (2002). Innovations in Survey Research: An Application of Web-Based Surveys. Social Science Computer Review, 20(1), 22-30. [http://ejournals.ebsco.com/Journal.asp?JournalID=103767]

Couper, M. P., Traugott, M. W., & Lamias, M. J. (2001). Web survey design and administration. Public Opinion Quarterly, 65(2), 230-253.

Couper, M. P. (2000). Web surveys: a review of issues and approaches. Public Opinion Quarterly, 64(4), 464-494.

Schaefer, D. R. & Dillman, D. A. (1998). Development of a standard e-mail methodology: results of an experiment. Public Opinion Quarterly, 62(3), 378-397.

Comparison of Survey Delivery Mediums

Cobanoglu, C., Warde, B., & Moreo, P.J. (2001). A comparison of mail, fax and web-based survey methods. International Journal of Market Research, 43(4), 441-452. [http://proquest.umi.com/pqdlink?Ver=1&Exp=04-13-2003&FMT=TG&DID=000000106795116&REQ=1&Cert=ilKuZut33WKZ8RGkARJTTj4DXpYkOU1AyWQMtv%2fHaokJ76VOeCfjGvoqFX02eANuh4qgB7Gm%2bCZMB7A8D%2bf%2fbw—[

McCabe, S.E., Boyd, C, J, Couper, M. P., Crawford, S., & D'Arcy, H. (2002). Mode effects for collecting alcohol and other drug use data: Web and U.S. Mail. Journal of Studies on Alcohol, v63 i6 p755(7). [http://infotrac.galegroup.com/itw/infomark/467/516/33031172w6/purl=rc1_EAIM_0_A96738739&dyn=4!xrn_31_0_A96738739?sw_aep=uc856info]

Interview-direct and Computer-based Surveys

Beebe, T. J., et al. (1998). An evaluation of computer-assisted self-interviews in a school setting. Public Opinion Quarterly, 62(4), 623-632.

Wright, D. L., Aquilino, W. S, & Supple, A. J. (1998). A comparison of computer-assisted and paper-and-pencil self-administered questionnaires in a survey on smoking, alcohol, and drug use. Public Opinion Quarterly, 62(3), 331-353.

Maria Elena Sanchez. 1992. “Effects of Questionnaire Design on the Quality of Survey Data.” Public Opinion Quarterly, 56, 206-217.

Aída Hurtado. 1994. “Does Similarity Breed Respect?” Public Opinon Quarterly, 58, 77-95.

Stephen D. Reese, Wayne A. Danielson, Pamela J. Shoemaker, Tsan-Kuo Change, and Huei-Ling Hsu, 1986. “Ethnicity-of-Interviewer Effects among Mexican-Americans and Anglos.” Pubic Opinion Quarterly, 50, 563-572.

Telephone and Random Digit Dialing Surveys

Goldstein, K. M. & Jennings, M. K. (2002). The effect of advance letters on cooperation in a list sample telephone survey. Public Opinion Quarterly, 66(4), 608-617.

Tucker, C., Lepkowski, J. M., & Piekarski, L. (2002). The current efficiency of list-assisted telephone sampling designs. Public Opinion Quarterly, 66(3), 321-338.

Tourangeau, R., Steiger, D. M., Wilson, D. (2002). Self-administered questions by telephone evaluating interactive voice response. Public Opinion Quarterly, 66(2), 265-279.

Hess, J., et al., (2001). The effects of person-level versus household-level questionnaire design on survey estimates and data quality. Public Opinion Quarterly, 65(4), 574-584.

Singer, E., Van Hoewyk, J., & Maher, M. P. (2000). Experiments with incentives in telephone surveys. Public Opinion Quarterly, 64(2), 171-188.

Conrad, F. G. & Schober, M. F. (2000). Clarifying question meaning in a household telephone survey. Public Opinion Quarterly, 64(1), 1-28.

Issue Related to Response Rate and Non-response

Krosnick, J. A., et al., (2002). The impact of "no opinion" response options on data quality non-attitude reduction or an invitation to satisfice? Public Opinion Quarterly, 66(3), 371-403

Church, A. H. (1993). Estimating the effect of incentives on mail survey response rates: A meta-analysis. Public Opinion Quarterly, 57(1), 62-79.

Benton, J. E. and Daly, J. L. (1991). A question order effect in a local government survey. Public Opinion Quarterly, 55(4), 640-642.

Special Issues in Survey Methods

Martin, E. (2002). The effects of questionnaire design on reporting of detailed Hispanic origin in census 2000 mail questionnaires. Public Opinion Quarterly, 66(4), 582-593.

Schober, M. F. & Conrad, F. G. (1997). Does Conversational Interviewing Reduce Survey Measurement Error? Public Opinion Quarterly, 61(4), 576-602.