We initially modeled our practices after the Bay Area Writing Project, so we followed their naming conventions.

“South Coast” refers to the southern facing beaches of our part of California. Though based as the University of California Santa Barbara, we serve schools, teachers, and students throughout three counties, Santa Barbara, Ventura, and San Luis Obispo (we also reach inland to Kern County whenever we can).

And since our project is to improve instruction in writing for everyone, we combined the name of our region with our work.

Some people call us “South Coast,” but we mostly say “SCWriP.”